This is the digital world where the internet is indispensable to everyone. In the digital age, people can easily do the work of Europe and America from home. Courses and certificates from world-renowned universities can be taken at home. Today we are going to give you information about what digital marketing is, its future and how to learn:
Digital marketing is also called online marketing. This is a way to advertise. In this we advertise online. It is also cheaper than traditional marketing like newspapers, television and radio. And, we can reach out to a lot of people. In digital marketing, we can only show ads to the target group. In traditional marketing we can’t just show the group we want. Digital marketing includes Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing, Paper Click (PPC), Influencer Marketing, Affiliate Marketing, etc. Nowadays, everything is being digitized. When we have to search for anything, Google does it. Now, the practice of digital advertising has increased.
Digital marketing has surpassed the marketing budget of traditional media. This means that digital marketing is now increasingly challenging traditional media. At the time of globalization, we can see that it is easily expanding its reach around the world. The future of digital marketing is also good in Nepal. Recently, its market has been growing day and night in the world. Now if you have the ability of digital marketing, you can start your own company. You can earn money by being a freelancer. Due to the continuous advancement of Nepal in the digital sector, there are many possibilities and opportunities in the field of digital marketing.
Why Digital Marketing?
Digital marketing is cheap. We can tailor the ad to the person we are targeting. Reach more people or target consumers quickly. There is not much investment in any business in the beginning. They cannot advertise in the traditional way. Because it is more expensive than digital. So now in a few years more and more businesses will come to digital marketing.
The means of digital marketing
1. Search Engine Optimization (SEO)
SEO is also a powerful tool for digital marketing. It works to bring any website to the top of Google search. It takes a while to get the website to the top of Google. It uses different keyboards. You can put your business information on all the websites. People will open your website at home and get business information. This will allow you to know about your business from anywhere in the world.
2. Search Engine Marketing (SEM)
Google earns about 70 percent of its revenue from this SEM. You can choose Google AdWords for Google, Wing Ads for Wing and Yahoo Advertising for Yahoo to advertise in it. You can get your website on the first page of search engine by paying some amount in SEM.
3. Social networks
like Facebook, YouTube, Twitter, Instagram are rarely unheard of. You can further your business through these social networks. You can reach more users by boosting your business on Facebook and Instagram to let everyone know about your business. Posting a video, photo or something about your business from Facebook page, Facebook ID, Instagram, everyone knows about the business and from there your income can also increase. You can also expand your business by posting videos on YouTube. Social media is now the best digital marketing platform.
4. Influencer Marketing
This marketing is marketing done under the influence of someone. If a well-known person advertises any business in front of many people, his fans or such a well-known person advertises it, it is said that this product is good, let’s buy it once and see. Advertising that is influenced by someone is called influencer marketing.
5. Affiliate Marketing
Affiliate marketing is like a commission. Participate in the affiliate program of any e-commerce website, generate affiliate link of any product from there, put that link on social networking website and if someone buys goods from that link, 5 to 10 percent commission is equal to the same price. Yes, that’s right you can now become known as a Lord of the Rings.
6. Content Marketing
You have to write and post any content to get your website to the top of Google search. It also allows your website to appear in the first part of the Google search engine. It also uses keywords. You can use photos, videos, audio and text on the website.
7. Email Marketing
Generally, marketing any product through email is called email marketing. It can be emailed to inform different people about the business. You can also advertise on Google’s Gmail for a small fee.
Reasons to do digital marketing
- Cheaper than traditional marketing.
- The target group can be reached at any time.
- Marketing can be done with a small investment.
- Now that everyone has digital devices in their hands, it has become easy, fast and also useful.
Disadvantages of Digital Marketing As such, it is difficult for consumers to evaluate what is good and what is bad because of advertising.
- It has not yet become so credible in Nepal. But its use is increasing day by day.
- When it comes to digital marketing, most of the money goes abroad. As there is no official means of payment in Nepal, it is going abroad without paying Nepali money.
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